Sara Riis-Carstensen

About

ABOUT SARA RIIS-CARSTENSEN

Sara Riis-Carstensen is the strategic driver behind LEGO’s rise to global brand supremacy. With a career spanning some of the world’s most iconic brands, Sara has earned a reputation as a pioneering figure in brand strategy and marketing.

With extensive experience at renowned companies such as LEGO, Carlsberg, Giorgio Armani, De Beers, Zurich Insurance, and Lufthansa, Sara brings a distinctive perspective on brand strategy and leadership.

In her keynotes, she reveals the secrets of brand transformation, drawing from her global career to inspire and empower leaders to forge their own paths to success.

Speaking

SPEAKING ENGAGEMENTS

A dynamic and passionate speaker, Sara captivates audiences at global forums, conferences, and events with her insights, infectious energy, and strategic acumen.

Giorgio Armani Keynote

Dealing with Change

Book Sara for Your Event

Selected Keynotes

Building a Brand. Brick by Brick.

Step into the dynamic world of brand transformation with Sara Riis-Carstensen, the visionary mastermind behind LEGO’s meteoric rise to global acclaim. In this keynote, Sara unveils the process of crafting LEGO’s inaugural global brand strategy from the ground up.

Unveiling the Blueprint: Building Global Power Brands

In this keynote, Sara Riis-Carstensen, unveils the secrets to crafting iconic global brands. Drawing upon her career spanning iconic companies, Sara shares invaluable insights into the strategic maneuvers and innovative tactics essential for brand supremacy in today’s competitive landscape.

Decoding Premium: Navigating the Future of Luxury Brands

In this keynote, Sara Riis-Carstensen ventures into the enigmatic realm of premium and luxury branding, dissecting the nuanced factors that underpin their allure and enduring appeal. With a keen eye for emerging trends and industry shifts, Sara offers an exploration of what defines premium and luxury in today’s dynamic marketplace.

Breaking Stereotypes. Building Connections

In this keynote, Sara Riis-Carstensen sheds light on the evolving perceptions surrounding women, urging brands to transcend outdated stereotypes and embrace a more authentic approach. Sara offers guidance and strategic frameworks for brands seeking to forge genuine connections with their female consumers.

Testimonials

General Manager, Burberry

"Sara’s presentation gave me a glimpse into the best in-class brand strategy development. This was an excellent presentation that gave me a lot to think about in the way we approach brand building strategically and creatively"

Creative Strategist, meta

"Sara was incredible! I could listen to her for hours and enjoy every electrifying, mind blowing minute"

VP Marketing, Coca-Cola

"Building on her extensive knowledge, Sara provided a wealth of real-life examples and stories, which all served as inspiration to consider branding in a new way"